with the advent of the era of network,changed the traditional forms of business,the site has become the enterprises to carry out a way of e-commerce,it has provided the safeguard for better propaganda and marketing.With the development of the Internet era,online shopping is no longer anything fresh.Shopping site assessment is of obvious significance for the development of the network shopping,this article through the analysis of the principle of shopping website evaluation index design,set up a shopping site covers network performance evaluation model,this paper ex-pounds the use of analytic hierarchy process (ahp) method to evaluate shopping website,and analyzes the practical sig-nificance of the evaluation results.%随着网络时代的到来,改变了传统的商务形式,网站成为了企业开展电子商务的一个方式,它为企业更好地宣传与营销提供了保障.随着网络时代的发展,网上购物不再是什么新鲜的事情.购物网站评估对网络购物的发展有着显而易见的意义,本文通过分析购物网站评估指标设计的原则,建立了一个涵盖网络性能的购物网站评估模型,阐述了利用层次分析法对购物网站进行评估的方法,并分析了评估结果的现实意义.
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