基于身份和上下文的个性化服务研究

摘要

由于人们所处的环境各不相同,个性化服务已经成为信息时代不可回避的课题.个性化服务通过收集和分析用户信息来学习用户的兴趣和行为,从而实现主动推荐的目的.本文针对个性化服务,阐述了一种金融服务案例的实现过程,即高尔夫场景下的个性化服务获取.通过该系统,用户可以为自己量身定制符合自身需求的优惠信息,并根据系统提供的理论最优决策建议做出相应的理财规划.%Because of the diversity of their environment, people tend to require for more personalized services which has become an important subject in information age. In order to achieve the purpose of the recommendation, personalized service collects and analyzes user interests and behaviors. In this paper, we present an implementation case of financial services called easy golf. Through- easy golf, users can easily order discount information to meet their own demands. They can also make reasonable financial plan according to the optimal suggestions provided by the system.