针对潜在客户在评价电子银行网站时可能考虑的一些主要因素展开探讨,通过应用模糊集、熵理论和灰色关联综合分析法,提出一种新型e-银行网站评价模型,通过实例对这种模型进行分析,结果表明潜在客户重点关注操作安全、交易成本和易懂这三大主要因素,它们对用户的决策有着重大影响,是评价电子银行网站的重要因素.%The main factors in evaluating an e-banking site for the potential customer's viewpoints are discussed and described in this paper. Using applies fuzzy set, entropy theory and gray relational comprehensive analysis, a new e-banking site evaluation model is established. From the model analysis by the case, the results show that the potential consumers attention to three main factors of security, transaction cost and understandability which have significant effect on their decisions making. They are important factors in evaluation of the electronic banking website.
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