市场营销闭环管理的助推器

摘要

Data mining is a new business information processing technology, through a large number of commercial databases in the business of data extraction,transformation,analysis,and other treatment models,extracted from the data supporting critical business decisions.Closed-loop management of the telecommunications business in response to increasingly fierce market competition and the marketing activities of the new requirements.Effective application of data mining technology, will be able to be closed-loop marketing,management of the booster.%数据挖掘是一种新的商业信息处理技术，通过对商业数据库中的大量业务数据进行抽取、转换、分析和其他模型化处理，从中提取辅助商业决策的关键性数据。闭环管理是电信企业为了应对日益激烈的市场竞争而对营销活动提出的新要求。数据挖掘技术的有效应用，将可以成为营销闭环管理的助推器。