On the basis of ethical analysis, this article puts forward some ethical countermeasures to build a harmonious doctor - patient relationship from the perspectives of medical staffs and hospital management, aiming at improving awareness and ethical views of medical personnel, advancing the medical professionalism, promoting patients' trust for hospitals and medical service quality.%对影响医院方式文化的因素进行伦理学分析,从医务人员和医院角度提出促进医患关系和谐发展的伦理学对策.医务人员应正确认知医疗服务以完善自我,应建立道德情感,持生命之爱;应换位思考,增强服务的主动性,以提升自身的医学专业精神.医院应重视细节服务,提高医院信任度;应采取多样的医德考核方式监管医疗服务质量.
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