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What leads to readers’ satisfaction with the mobile news apps service? An investigation into the roles of content originality and user experience

机译:是什么使读者对移动新闻应用程序服务感到满意?内容原创性和用户体验的作用调查

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Purpose: This study aims to explore whether content originality and user experience have positive effects on online news readers’ satisfaction with the mobile apps service.Design/methodology/approach: Data was collected via a Web-based survey. Data analysis of this study can be divided into two stages. In the first stage, a descriptive statistical analysis was conducted based on a sample of 612 respondents. In the second stage, the correlation among content originality, user experience and satisfaction was analyzed based on a sample of 377 mobile news apps users. Findings: Results of the first stage showed that social media and mobile news apps were the most important tools for users to access news, and different types of media were playing complementary roles in information transmission. Users held a positive attitude toward their mobile news reading experience and they described news they read on mobile apps with such words as "interesting", "instant", "positive", "profound", and "ironic". Results of the second stage confirmed our hypothesis that content originality and user experience both had positive impacts on user satisfaction.Research limitations: The questionnaires were distributed entirely online, so the sample may not be representative of the general population being studied and thus undermine the reliability and generalization of the findings to some extent. Moreover, this study adopted only one method(survey) and more methods such as interviews can be used to improve the accuracy of the results.Practical implications: The findings of this study can not only provide insights into a better understanding of users’ mobile reading behavior, but also help mobile information service providers attract more users.Originality/value: This is one of the first studies to explore the effects of content originality and user experience on online news readers’ satisfaction with the mobile apps service.
机译:目的:本研究旨在探讨内容的原创性和用户体验是否会对在线新闻读者对移动应用程序服务的满意度产生积极影响。设计/方法/方法:数据是通过基于网络的调查收集的。这项研究的数据分析可以分为两个阶段。在第一阶段,基于612名受访者的样本进行了描述性统计分析。在第二阶段,基于377个移动新闻应用程序用户的样本,分析了内容原创性,用户体验和满意度之间的相关性。结果:第一阶段的结果表明,社交媒体和移动新闻应用程序是用户访问新闻的最重要工具,并且不同类型的媒体在信息传输中起着互补的作用。用户对他们的移动新闻阅读体验持积极态度,他们用“有趣”,“即时”,“积极”,“深刻”和“讽刺”等词语描述他们在移动应用上阅读的新闻。第二阶段的结果证实了我们的假设,即内容原创性和用户体验都对用户满意度产生积极影响。研究局限性:问卷完全在线分发,因此样本可能无法代表所研究的一般人群,从而破坏了可靠性并在一定程度上概括研究结果。此外,本研究仅采用一种方法(调查),可以使用更多方法(例如访谈)来提高结果的准确性。实际意义:本研究的发现不仅可以提供洞察力,有助于更好地理解用户的移动阅读原创性/价值:这是探索内容原创性和用户体验对在线新闻读者对移动应用程序服务满意度的影响的首批研究之一。

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