冰火两重天的巴西汽车市场

摘要

Brazil is growing to be the leading powerful economy giant in South America. In recent years, its flourishing auto market has become the top focus market occupied by the main auto manufacturers all over the world. This article introduces Brazilian auto market development status and analyzes its advantage and disadvantage on tax policies and product characteristics with aim to help Chinese auto manufacturers formulate and implement their strategic policies in exportation with objectiveness and reasonableness, develop Brazilian auto market with lower cost. It provides some recommendations for auto enterprises exportation in domestic. It has better reference value for collecting the market information resources during the development of the pre-market.%巴西作为拉美地区第1经济大国，近两年迅速跃升为全球各大汽车生产商争相抢占的焦点市场。为了帮助我国出口企业获得有关巴西汽车市场的相关信息，客观理性地评估实施海外出口战略、以较小的成本拓展巴西汽车市场，文章介绍了巴西汽车市场的发展现状，并针对税费政策和产品特点等利弊因素进行分析，为我国汽车企业产品出口提出了建议，对企业在市场开发前期阶段信息资源的储备，具有较好的参考价值。