On the basis of relevant statistical data, this paper analyzes the obstacles to rural residents’ consumption in China as follows: the consumption structure is restricted critically; the consumption environment cannot meet the need of social development; the traditional consumption concept has not yet been changed; the social security system is not sound; the support of rural finance is short. Pointed countermeasures for eliminating the obstacles to rural residents’ consumption are put forward as follows: first, adopt effective measures to elevate the level of farmers’ income; second, strengthen the credit support of rural finance; third, quicken the pace of modernized development in rural areas; fourth, construct perfect rural social security system.
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