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Character Influence and Brand Relationships: How Morally Ambiguous Characters Shape Brand Identity?

机译：性格影响和品牌关系：如何形成道德暧昧的品牌标识？

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作者
Daugherty, Jason Alexander.;
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作者单位

East Tennessee State University.;

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授予单位 East Tennessee State University.;
学科
学位 M.A.
年度 2021
页码 100 p.
总页数 100
原文格式 PDF
正文语种 eng
中图分类
关键词
入库时间 2022-08-17 12:03:52

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Character Influence and Brand Relationships: How Morally Ambiguous Characters Shape Brand Identity?

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