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A Critical Analysis of How Susceptibility to Interpersonal Influence, Social Comparison and Ethnic Identification Influences Consumers' Status Consumption, Desire for Unique Products and Preference for Prominent Brand Markings

机译：对人际影响，社会比较和种族识别如何影响消费者的地位消费，对独特产品的渴望以及突出品牌标记的敏捷

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作者
Baucum, Natalie Jenee.;
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作者单位

The University of North Carolina at Greensboro.;

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授予单位 The University of North Carolina at Greensboro.;
学科
学位 Ph.D.
年度 2017
页码 202 p.
总页数 202
原文格式 PDF
正文语种 eng
中图分类 AAI10604144;
关键词
Branding; Consumer behavior; Ethnicity; Reference groups; Social comparison; Status;

机译：品牌;消费者行为;种族;参考群体;社会比较;地位;
入库时间 2022-08-17 12:02:14

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A Critical Analysis of How Susceptibility to Interpersonal Influence, Social Comparison and Ethnic Identification Influences Consumers' Status Consumption, Desire for Unique Products and Preference for Prominent Brand Markings

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