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Branding in Higher Education: How Meaning-Making Efforts Lead to Successful Branding Outcomes that Positively Influence Reputation and a Strong Institutional Culture

机译：高等教育品牌：如何努力导致成功的品牌成果，积极影响声誉和强大的制度文化

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作者
Steen, James Leslie.;
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作者单位

Azusa Pacific University.;

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授予单位 Azusa Pacific University.;
学科
学位 Ph.D./HE
年度 2020
页码 191 p.
总页数 191
原文格式 PDF
正文语种 eng
中图分类 AAI27995588;
关键词
Brand equity; Branding; Higher education; Institutional culture; Marketing; Meaning-making;

机译：品牌股权;品牌;高等教育;制度文化;营销;意义制作;

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Branding in Higher Education: How Meaning-Making Efforts Lead to Successful Branding Outcomes that Positively Influence Reputation and a Strong Institutional Culture

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