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Advertising Sales Performance at a Traditional Media Company Operating in the Digital Age

机译：广告在数字时代运营的传统媒体公司的销售业绩

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作者
Pettiette, Michael.;
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作者单位

University of Southern California.;

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授予单位 University of Southern California.;
学科
学位 Ed.D.
年度 2018
页码 93 p.
总页数 93
原文格式 PDF
正文语种 eng
中图分类 AAI10840217;
关键词
Digital media sales; Reflection; Role ambiguity; Role clarity; Thrashing; Traditional media sales;

机译：数字媒体销售;反射;角色模糊;角色清晰度;捶打;传统媒体销售所;

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Advertising Sales Performance at a Traditional Media Company Operating in the Digital Age

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