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Three Essays on Two-Sided Costly Marketing Communication and Its Strategic Implications

机译：双向昂贵营销传播的三篇论文及其战略意义

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作者
Lu, Yi.;
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作者单位

Yale University.;

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授予单位 Yale University.;
学科
学位 Ph.D.
年度 2015
页码 98 p.
总页数 98
原文格式 PDF
正文语种 eng
中图分类
关键词
入库时间 2022-08-17 12:00:27

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7. The Role of Cross-Media in Strategic Marketing Communication : Analyzing and Optimizing the Strategic Marketing Communication of the Service Company “Team Weller” [O] . Scholz Manuel 2014

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Three Essays on Two-Sided Costly Marketing Communication and Its Strategic Implications

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