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Metaphorically Transgressing the Brand Relationship: The Interactive Effects of Relationship Metaphors and Brand Transgressions on Brand Relationships

机译：隐喻超越品牌关系：关系隐喻与品牌超越对品牌关系的互动影响

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作者
López Hernández, Alberto;
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作者单位

EGADE Business School Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico);

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授予单位 EGADE Business School Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico);
学科
学位 Ph.D.
年度 2018
页码 109 p.
总页数 109
原文格式 PDF
正文语种 eng
中图分类
关键词
入库时间 2022-08-17 11:59:33

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Metaphorically Transgressing the Brand Relationship: The Interactive Effects of Relationship Metaphors and Brand Transgressions on Brand Relationships

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