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Ethics and social responsibility in marketing: An examination of the evaluation process of the ethics of advertising practices

机译：营销中的道德与社会责任：审查广告行为道德的评估过程

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作者
Nwachukwu, Saviour Louis Sylveira;
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作者单位

The University of Mississippi;

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授予单位 The University of Mississippi;
学科
学位 Ph.D.
年度 1993
页码 416 p.
总页数 416
原文格式 PDF
正文语种 eng
中图分类
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Ethics and social responsibility in marketing: An examination of the evaluation process of the ethics of advertising practices

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