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If you write it down, does it really mean you remember it? The effects on explicit versus implicit memory of peripheral brand placements in a video game context

机译：如果写下来，是否真的意味着您还记得它？视频游戏环境中外围品牌展示位置对显式和隐式记忆的影响

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作者
Mehmi, Deepak Ajit;
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作者单位

University of Guelph (Canada);

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授予单位 University of Guelph (Canada);
学科
学位 M.Sc.
年度 2006
页码 262 p.
总页数 262
原文格式 PDF
正文语种 eng
中图分类
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专利

1. 重铸和工作记忆对隐式和显式知识发展的影响 [J] . Jieun AHN, Youngkyu KIM 中国应用语言学：英文版 . 2016,第001期
2. Contextual advertising in games: Impacts of game context on a player's memory and evaluation of brands in video games [J] . Seung-Chul Yoo, Matthew S. Eastin Journal of marketing communications . 2017,第6期

机译：游戏中的内容相关广告：游戏内容对玩家记忆和视频游戏品牌评估的影响
3. The Effectiveness of 'In-Game' Advertising:Comparing College Students' Explicit and Implicit Memory for Brand Names [J] . Moonhee Yang, David R. Roskos-Ewoldsen, Lucian Dinu, The Journal of Advertising . 2006,第4期

机译：游戏中广告的有效性：比较大学生对品牌名称的显式和隐式记忆
4. Audio and Visual Distractions and Implicit Brand Memory: A Study of Video Game Players [J] . Yung Kyun Choi, Sung mi Lee, Hairong Li The Journal of Advertising . 2013,第2a3期

机译：视听干扰和隐性品牌记忆：视频游戏玩家的研究
5. EXPLICIT AND IMPLICIT MEASURES OF BRAND INFORMATION PROCESSING AND ITS IMPACT ON BRAND PERCEPTION AND BRAND-RELATED BEHAVIOR [C] . Sascha Langner, Nadine Hennigs, Steffen Schmidt AMA Summer Educators Conference . 2013

机译：品牌信息处理的明确和隐含措施及其对品牌感知和品牌相关行为的影响
6. The effectiveness of brand placements in the movies: Levels of placements, explicit and implicit memory, and brand choice behavior. [D] . Yang, Moonhee. 2004

机译：电影中品牌展示位置的有效性：展示位置的级别，显式和隐式记忆以及品牌选择行为。
7. Redefining implicit and explicit memory: The functional neuroanatomy of priming remembering and control of retrieval [O] . Björn H. Schott, Richard N. Henson, Alan Richardson-Klavehn, 2005

机译：重新定义内隐和外显记忆：启动记忆和控制检索的功能性神经解剖学
8. Evaluating the Effectiveness of Brand Communication on Implicit and Explicit Brand Knowledge in Virtual Spaces: The Case of Sports Sponsorship Exposure in Video Games: An Abstract [O] . Steffen Schmidt, Matthias Limbach, Sascha Langner, 2018

机译：评估虚拟空间内隐含和显式品牌知识的品牌通信的有效性：视频游戏中体育赞助暴露的情况：摘要
9. Environmental Context and Implicit and Explicit Memory [R] . Guiton, G. L. 1995

机译：环境语境与内隐与外显记忆

If you write it down, does it really mean you remember it? The effects on explicit versus implicit memory of peripheral brand placements in a video game context

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