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Is e-mail last generation? Making sense of Generation Y's take on email.

机译:电子邮件是上一代吗?理解Y世代对电子邮件的看法。

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摘要

While recent studies continue to show a decrease in e-mail usage among Generation Y, those between the ages of 18 to 32 years old, they show an increase in use across all other age groups. Popular news outlets and blogs have raised the question of a generational bias developing toward e-mail. The speculation that Generation Y feels e-mail is becoming an outdated, formal means of communication, used rarely except in business settings and to communicate with old people.;A 29-question cross-sectional survey was administered to 52 undergraduate students at a Midwest university to analyze the perceptions, behaviors, and attitudes by Generation Y towards e-mail. No statistical difference was found between the perceptions, behaviors and attitudes toward e-mail based on age groups or gender. Overwhelmingly, the results from this research show that the vast majority of participants have some level of personal use and desire to use e-mail.
机译:尽管最近的研究继续显示Y一代(年龄介于18到32岁之间)中的电子邮件使用量有所减少,但它们显示所有其他年龄组的电子邮件使用量都有增加。流行的新闻媒体和博客提出了代际偏向电子邮件的问题。 Y一代感觉到电子邮件正在成为一种过时的,正式的通信方式的猜测,除了在商业环境中和与老年人交流外,很少使用。;对中西部的52名本科生进行了29个问题的横断面调查大学来分析Y一代对电子邮件的看法,行为和态度。在基于年龄组或性别的对电子邮件的看法,行为和态度之间未发现统计学差异。绝大多数研究结果表明,绝大多数参与者都有一定程度的个人使用意愿,并且希望使用电子邮件。

著录项

  • 作者

    Ruhnke, Christopher D.;

  • 作者单位

    University of Central Missouri.;

  • 授予单位 University of Central Missouri.;
  • 学科 Speech Communication.;Mass Communications.
  • 学位 M.A.
  • 年度 2009
  • 页码 67 p.
  • 总页数 67
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 语言学;传播理论;
  • 关键词

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