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The impact of brand relationship and perceived quality on brand loyalty in the emerging market context of Vietnam

机译：越南新兴市场背景下品牌关系和感知质量对品牌忠诚度的影响

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作者
Kieu, Anh Tai;
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作者单位

University of Western Sydney (Australia);

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授予单位 University of Western Sydney (Australia);
学科
学位 D.B.A.
年度 2016
页码 281 p.
总页数 281
原文格式 PDF
正文语种 eng
中图分类
关键词
入库时间 2022-08-17 11:57:34

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机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

The impact of brand relationship and perceived quality on brand loyalty in the emerging market context of Vietnam

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