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The impact of narrative focus, vividness of product depiction, mental imagery ability, and need for cognition on transportation in narrative advertising

机译：叙事广告中叙事焦点，产品描述的生动性，思维能力和认知需求对运输的影响

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作者
Zheng, Lu;
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作者单位

The University of Alabama;

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授予单位 The University of Alabama;
学科
学位 Ph.D.
年度 2010
页码 118 p.
总页数 118
原文格式 PDF
正文语种 eng
中图分类
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入库时间 2022-08-17 11:56:30

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4. A Picture's Worth a Thousand Words: Using Depictions of Movement in Ads to Tell Stories and Generate Narrative Transportation [C] . Jamie L.Grigsby, Robert D.Jewell, Cesar Zamudio AMA Summer Academic Conference . 2020

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5. The Effects of Fictional Narrative Type and Mental Imagery Ability on Empathy and Transportation [D] . Adkins, Leah Renee. 2017

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7. Narrative transportation and product involvement : how narrativity factors are used to enchance transportive experience in advertising for high vs. low involvement products [O] . Phusapan Panida 2013

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The impact of narrative focus, vividness of product depiction, mental imagery ability, and need for cognition on transportation in narrative advertising

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