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The relationship between motives to read electronic word of mouth (eWOM) and online buying and communication behavior

机译：阅读电子口碑的动机与在线购买和交流行为之间的关系

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作者
Kim, Eun Kyoo;
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作者单位

University of Nevada Las Vegas;

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授予单位 University of Nevada Las Vegas;
学科
学位 M.S.
年度 2007
页码 85 p.
总页数 85
原文格式 PDF
正文语种 eng
中图分类
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1. Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications [J] . Hussain Safdar, Wang Guangju, Jafar Rana Muhammad Sohail, Computers in Human Behavior . 2018,第MARa期

机译：消费者的在线信息采用行为：电子口碑传播的动机和前提
2. The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth [J] . Phuong Viet Le-Hoang Independent Journal of Management & Production . 2020,第7期

机译：在线方便，在线客户满意度，购买意图与电子词汇关系
3. A study of purchase influence and behavioral intention on the adoption of Electronic Word of Mouth (eWOM) systems [J] . Goh Tiong Thye, Yang Bing, Dai Xin, Journal of Electronic Commerce in Organizations . 2017,第3期

机译：购买对电子口碑（eWOM）系统的影响和行为意图的研究
4. Individual versus Contextual Motives in Electronic Word-of-Mouth (eWOM) [C] . Michelle Killian, John Fahy, Deirdre OLoughlin Winter Marketing Academic Conference . 2018

机译：个人与电子话语（EWOM）中的上下文动机
5. The added-value of online word-of-mouth (eWOM) to advertising in new product adoption: An empirical analysis of the movie industry. [D] . Sussan, Fiona. 2005

机译：在线口碑（eWOM）对广告在新产品采用中的附加值：对电影行业的实证分析。
6. The Impacts of Attitudes and Engagement on Electronic Word of Mouth (eWOM) of Mobile Sensor Computing Applications [O] . Yu Zhao, Yide Liu, Ivan K. W. Lai, 2016

机译：态度和参与度对移动传感器计算应用程序的电子口碑（eWOM）的影响
7. The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth [O] . Phuong Viet Le-Hoang 2020

机译：在线方便，在线客户满意度，购买意图与电子词汇关系

The relationship between motives to read electronic word of mouth (eWOM) and online buying and communication behavior

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