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The effects of branding and relationship marketing on physician lifetime value in the pharmaceutical industry

机译：品牌和关系营销对制药行业医师终身价值的影响

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作者
Clark, Melissa;
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作者单位

The University of Mississippi;

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授予单位 The University of Mississippi;
学科
学位 Ph.D.
年度 2007
页码 249 p.
总页数 249
原文格式 PDF
正文语种 eng
中图分类
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机译：调查企业声誉的使用及其对品牌细分，品牌差异化和品牌定位的影响：来自台湾制药业的证据
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机译：关于医药行业营销策略要素和品牌生命周期的三篇文章。
6. Dataset of relationships among social media marketing activities brand loyalty revisit intention. Evidence from the hospitality industry in Northern Cyprus [O] . Blend Ibrahim, Ahmad Aljarah 2018

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7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

The effects of branding and relationship marketing on physician lifetime value in the pharmaceutical industry

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