How Can American Museums Use WeChat as a Tool to Reach Chinese Audiences?

摘要

As the Chinese visitors to the United States of America increase, American museums are trying to reach out to more Chinese audiences. Since American social media and Internet-related services are blocked in China by an official government administered fire wall, American museums need other social media platforms to inform their potential Chinese visitors. The thesis researcher believes that WeChat, one of the most popular social media platforms in China, may be a good tool to reach a Chinese audience. To prove this, this thesis proposes directing a front-end survey to the Chinese to study Chinese people's utilization of WeChat. Based on the collected data, the thesis writer's original hypothesis that WeChat, an online platform easily available and extremely popular in China is the best tool for all American museums seeking to reach a Chinese audience has been confirmed in myriad ways.