This study examines the emergence of place blogging as an online genre designed to foster a deeper sense of place and to share local knowledge. Focusing on a period between 2003 and 2006, it spotlights a transitional moment in web culture when the relationship between online life and offline life is undergoing an important shift. The bloggers highlighted in this study offer a ground-level view of how ordinary writers and readers participate in the transition to what Eric Gordon calls "network locality," a condition in which the experience of place is increasingly mediated by networked technologies. Because networked life creates an information-saturated environment in which place must compete with everything else for an increasingly scarce resource---human attention---place bloggers redefine blogging as a way to more deliberately and regularly invest attention in place. To do so, they remediate older genres to create a blogging style that differs from the political and technology blogs that were popular at the time: some draw on nature writing and diary writing (essayistic place bloggers) while others tend to draw more heavily on genres of local journalism (journalistic place bloggers). A rhetorical analysis reveals how genre remediation offers place bloggers a range of strategies for managing the flow of attention between self, place, and audience as they interact around digital objects in the network. These insights offer important contributions to scholarly conversions interested in examining how online forms of rhetoric continue to evolve and how our ideas about place are adapting to life in a networked society.
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