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Festival Encounters: Value Logics and the Political Economy of Cultural Production in Ghana.

机译:节日:加纳的价值逻辑与文化生产的政治经济学。

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摘要

Festivals in Ghana provide an intersection of diverse political and economic actors: from local chiefs who use festivals to promote their authority and observant spectators, to global marketing directors who fund festivals to promote corporate brands. Yet festivals are also sites for the production of culture, that is, performances popularly perceived as representing the sum of a community's customs and ideas. This dissertation presents a historically situated analysis of the relationship between cultural production and Ghana's shifting political economic landscape since colonialism. I examine various forms of value production and conversion across festival contexts, providing crucial insights into how political power operates in the interstices between the state, corporations, and traditional forms of authority. While corporate sponsors seek to capitalize upon cultural distinctions by associating festivals with commodity consumption, some chiefs promote commodities from their sponsors to assert a new claim to political authority based on the nobility of their lineage and their participation in global economic networks. At stake in corporate sponsored festivals is the emergence of new logics of value that challenge people to reassess the social and economic relations that underlie the production of political power in Ghana. My dissertation focuses on the articulation of cultural production and corporate sponsorship, examining how infusions of global capital contribute an added dimension to the ongoing struggle to define meanings, control resources, and achieve social and political status in Ghana and in a globalizing world.
机译:加纳的节日提供了各种各样的政治和经济参与者:从使用节日来提升其权威和敏锐的观众的地方负责人,到资助节日来推广公司品牌的全球营销总监。然而,节日也是文化产生的场所,也就是说,人们普遍认为表演代表着社区风俗和观念的总和。本文对殖民主义以来文化生产与加纳不断变化的政治经济格局之间的关系进行了历史性的分析。我研究了节日背景下各种形式的价值生产和转化,提供了关于政治权力如何在国家,公司和传统权威之间的缝隙中运作的重要见解。虽然公司赞助商试图通过将节日与商品消费相关联来利用文化差异,但一些酋长则从其赞助商那里推广商品,以根据其宗族的高尚及其参与全球经济网络对政治权威提出新的主张。在公司赞助的节日中,新的价值逻辑的出现危在旦夕,这些挑战挑战着人们重新评估构成加纳政治权力产生基础的社会和经济关系。我的论文的重点是文化生产和公司赞助的表达,研究全球资本的注入如何为正在进行的为加纳和全球化世界定义含义,控制资源并获得社会和政治地位而进行的斗争增加更多的维度。

著录项

  • 作者

    Adrover, Lauren Nicole.;

  • 作者单位

    Northwestern University.;

  • 授予单位 Northwestern University.;
  • 学科 Anthropology Cultural.;African Studies.
  • 学位 Ph.D.
  • 年度 2014
  • 页码 220 p.
  • 总页数 220
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 11:53:21

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