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The craft brewery: Organizations in economies.

机译:精酿啤酒厂:经济组织。

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摘要

Craft Breweries in Flagstaff have been increasing in numbers since 1994 and the amount of breweries doubled in 2010. There has also been an increase in the number of craft breweries throughout the nation. This paper examines the emergence of the craft brewery industry in Flagstaff, Arizona. It investigates how different breweries structure their organizations. Five different stories are given from interviews that reference the six local organizations that fit the definition of a craft brewery. I use a body of literature to help frame and structure my discussion and pull in statistic from the Brewers Association. Interviews were conducted with the owners of the craft breweries that I investigated. My discussions with the owner's focuses on competition and change in their organizations structure, it mentions Taste and taste, growth and expansion, and many other ideas. I apply organizational theory to these local organizations to demonstrate how they operate and how they are different from one another. I find that craft breweries are part of larger community and often give back to the community in several ways. Enjoying craft beer has become commonplace for many people in recent years. This is an investigation that briefly reviews the known subculture of craft beer while skimming the surface of another, the subculture of home brewing clubs. The findings here are based on anecdotal evidence yet imply specific trends; it is for the reader to determine if this is so.
机译:自1994年以来,弗拉格斯塔夫的精酿啤酒厂的数量一直在增加,到2010年,精酿啤酒厂的数量翻了一番。全国范围内的精酿啤酒厂的数量也在增加。本文考察了亚利桑那州弗拉格斯塔夫市精酿啤酒行业的兴起。它调查了不同啤酒厂如何组织其组织。采访中给出了五个不同的故事,这些故事参考了六个符合精酿啤酒定义的当地组织。我使用大量文献来帮助组织和组织讨论,并从Brewers Association获得统计数据。与我调查的精酿啤酒厂的老板进行了访谈。我与所有者的讨论重点是竞争和组织结构的变化,其中提到了口味和滋味,增长和扩展以及许多其他想法。我将组织理论应用于这些本地组织,以展示它们的运作方式以及彼此之间的差异。我发现精酿啤酒厂是整个社区的一部分,经常以几种方式回馈社区。近年来,享受精酿啤酒已成为许多人的普遍现象。这项研究简要回顾了已知的精酿啤酒的亚文化,同时撇开了另一种即家庭酿造俱乐部的亚文化的表面。这里的发现基于轶事证据,但暗示了特定的趋势。由读者确定是否如此。

著录项

  • 作者

    Kirkham, James R.;

  • 作者单位

    Northern Arizona University.;

  • 授予单位 Northern Arizona University.;
  • 学科 Organization theory.;Social structure.
  • 学位 M.A.
  • 年度 2015
  • 页码 145 p.
  • 总页数 145
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 新闻学、新闻事业;
  • 关键词

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