Outsourcing decision making: A case study of a small marketing company's decision to outsource.

摘要

This qualitative case study examined the relationship of knowledge, leadership, strategies, decision making processes, and criteria to the phenomenon of effective decision making specific to outsourcing. Decision-makers at A Creative View Marketing and Design Studio (ACVMD), ACVMD's supply chain, and other decision-makers was included in the study. A purposive sample was drawn from decision-makers who make outsourcing decisions. An account of participants' lived experiences and perceptions in whether a company should outsource or use other options was significant in addressing strategies for organizational success. Participant responses concerning knowledge management suggested communication was essential to effectively managing knowledge. Responses on the subject matter of leadership suggested the primary effective leadership skills used by the participants were collaborative, participatory, and visionary. Responses concerning strategies suggested significantly positively or negatively impacting the sustainability of an organization. Responses related to criteria factors were significantly influenced by cost. This study broadened the scope of research by presenting a platform for the leaders and managers to have a voice in making strategic decisions across industries.