Leadership Strategies of a Multinational Enterprise in the West Bank

摘要

Business leaders require the appropriate strategies and knowledge to successfully grow their companies through international expansion. Multinational enterprises (MNEs) in the West Bank in Palestine often encounter complex barriers as the executives of the firms explore business opportunities in foreign countries. The objective of this single case study was to explore, in depth, the perspectives of business leaders from a population of executives of an MNE in the West Bank. The conceptual framework used in the study was cultural intelligence. The selected multinational business leaders participated in semistructured, face-to-face interviews followed by member checking. The 2 executives of the MNE shared their experiences and knowledge concerning the internationalization processes of their company. The data analysis process followed Yin's 5-phase analysis cycle; it entailed an analysis of interview responses followed by member checking and a review of administrative documents of the MNE under study. Three themes emerged from the data analysis: international knowledge and adaption of local conditions, strategic partnerships, and diversification and specialization. The findings from the study could contribute to positive social change by encouraging executives to explore business opportunities in the West Bank, resulting in an increase in employment rate and better living standards for the residents.