Activating self-control: Isolated versus interrelated temptations .

摘要

The cost of indulging in temptation once often is marginal, but that of indulging repeatedly is not (e.g., eating one small dessert vs. having dessert daily). We test whether subtle cues in the environment determine the likelihood for an individual to identify self-control conflict in the face of such temptation and, therefore, the degree to which the individual engages in goal-pursuit over indulging in temptation. We explore two necessary conditions for choice frames to elicit conflict identification. First, the individual must perceive multiple choice opportunities together, and, second, the individual must perceive that the same choice will be made for present and future opportunities. We present four studies that span the domains of working versus fun, dieting versus unhealthy eating, and budgetary restraint versus impulsive spending.