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The Role of Social CRM in Brand Marketing: A Perspective of Consumers' eWOM.

机译：社交CRM在品牌营销中的作用：消费者eWOM的视角。

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作者
Chen, Yizhuo.;
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作者单位

North Carolina State University.;

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授予单位 North Carolina State University.;
学科 Marketing.;Textile research.;Management.
学位 Ph.D.
年度 2015
页码 163 p.
总页数 163
原文格式 PDF
正文语种 eng
中图分类
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The Role of Social CRM in Brand Marketing: A Perspective of Consumers' eWOM.

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