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Decoding the formation of a retail giant: The evolving geography of Costco's store network.

机译:解读零售业巨头的形成:Costco商店网络的不断发展的地理环境。

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摘要

Although Costco operates over 580 warehouse stores throughout North America, their location strategy remains relatively unexamined in the economic geography literature. A cursory examination of Costco's network makes it clear that the firm chooses to locate primarily in the suburbs of major cities, where income levels are somewhat higher than the national average. However, what is not clear is the extent to which other demographic and geographic factors adequately account for Costco's store locations, and what strategy underlies the geography of the firm's warehouse stores, especially in relation to its distribution network.;This research studies Costco in order to decode the location strategies that have guided the company's North American and international expansions. The investigation attempts to identify key elements of Costco's multinational retail network, including this network's evolution over time. This paper seeks to benefit both retail business and public policymakers by highlighting elements of Costco's location strategy that have contributed to the firm's success.
机译:尽管好市多在整个北美经营着580多家仓库,但其地理位置策略在经济地理文献中仍未得到相对审查。对Costco网络的粗略检查清楚地表明,该公司选择主要定位在收入水平比全国平均水平高一些的主要城市的郊区。然而,尚不清楚的是在何种程度上其他人口统计和地理因素足以说明好市多的商店位置,以及哪种策略是公司仓库的地理位置的基础,尤其是在其分销网络方面。对指导该公司在北美和国际扩张的定位策略进行解码。该调查试图确定Costco跨国零售网络的关键要素,包括该网络随时间的演变。本文旨在通过强调Costco的区位策略要素,使零售公司和公共政策制定者受益,这些要素为公司的成功做出了贡献。

著录项

  • 作者

    Testa, Peter.;

  • 作者单位

    University of North Texas.;

  • 授予单位 University of North Texas.;
  • 学科 Geography.
  • 学位 M.S.
  • 年度 2015
  • 页码 117 p.
  • 总页数 117
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 11:52:21

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