Industrial design opportunity identification: The practice of design entrepreneurship.

摘要

Industrial Design Opportunity Identification is a model for professional new product development consulting practice appropriate for entrepreneurial regions such as Alberta. The Alberta Government has identified the importance of innovation in the maintenance of prosperity for its citizens.;The Opportunity Analysis is one of the service products derived from the model. This service product provides entrepreneurs with a cost-effective and comprehensive analysis of the market, technical and economic factors of the opportunity. Thirty-two opportunity analyses have been completed for clients. A follow-up study of fourteen client projects revealed a high rate of customer satisfaction and impact.;An analysis of problematic areas in the thirty-two projects provided a definition for the design of a more general model. A version of the model was subjected to a jury review which led to further refinements.;This project explored, was the product of, and endorses the philosophy of creative development through revolution between the dogmatic and the pragmatic. The ideas developed in the thesis have evolved through a design process integrating analysis and synthesis, exploiting the power of iteration and the synergy of joining with theory the value of experience.;The essence of the model is a process of innovation based on elements of both design and entrepreneurship methods, processes and attitudes. The design dimension contributes to the formulation of the innovation, while the entrepreneurship dimension contributes to the execution of the innovation.