Efficacy of corporate planning strategies on not-for-profit organizations.

摘要

I have employed the corporate planning model (external evaluation, internal evaluation, analysis and proposal of alternative courses of action) on two not-for-profit organizations, Shakespeare Festival/LA and California Repertory. Both organizations had established strategic plans without the use of the corporate model.I began by surveying the arts/entertainment industry in which the organizations compete. I then identified opportunities and threats that are present within that industry.Next I analyzed financial data, and viewed the organization through the eyes of the public. This information allowed me to survey strengths and weaknesses of each organization.I then examined the current strategies of each organization, created a SWOT analysis, and then developed informed effective alternatives for the companies.