This study focuses on the public relations activities of the 25 largest (by sales) high-technology companies in Santa Clara County, California. Mail questionnaires were used to determine if these companies were practicing excellence in public relations as outlined in Grunig's typology of public relations.;Many of the questions were adapted from a multi-year study, "Excellence in Public Relations and Communications Management," sponsored by the International Association of Business Communicators (IABC). This study was conducted by a research team under the direction of Dr. James Grunig. The results of this study show that the sample organizations are not practicing excellence in public relations as predicted by the IABC research. This is because many high-technology companies are still maturing in organizational development because most of them are less than 20 years old. As these organizations mature and evolve in the coming years, it is theorized that their public relations activities will expand and become more sophisticated.
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