Violence against women in India has been on a rise. With the advent of satellite television in India, programming for women in India has been in great demand. While the current television programs focus on social issues faced by Indian women, little scholarly research has focused on the effects and outcomes that such programming has on the Indian populace as a whole, especially the women when it comes to policy and decision making which may perpetuate continuing violence against their kind. This study deals with finding the links, if any, between social and personal identity of Indian women, and the effects of Indian prosocial soap operas in forming mindsets affecting attitudes and actions relating to the two major social evils still existing in modern Indian society, and highlighted herein: female feticide and child marriage.
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