Marketing audit variables impacting business excellence: The case of the legal services industry.

摘要

This study explores the relationships between business excellence and the marketing practices of law firms. Business excellence has been shown to be related to size (in terms of sales) and sustained financial performance (Sharma et al. 1991).;This dissertation has two primary objectives; (1) to explore the relationship between business excellence and the marketing activities of law firms, and (2) it extends the excellence literature into the non-publicly traded professional services literature by examining the relationship between business excellence and the measures of experience of firm, size of firm and gross billings per attorney.