Taiwan fashion bloggers and beauty practices.

摘要

This study analyzes fashion blogs in Taiwan to examine how the bloggers' presentation of female images in their blogs differs from commercial representations in print magazines and explores the interactions between bloggers and their followers.;While fashion blogs are still influenced by capitalist and patriarchal ideologies in Taiwanese society, this study shows that fashion bloggers express new ideas about gender roles not present in fashion magazines. Particularly given bloggers' interactive influence in cyberspace, these unconventional expressions may provide a different understanding about gender in Taiwan.