Using the principles of social marketing to explore adolescents' perceptions and preferences related to food and nutrition education.

摘要

Descriptive information was gathered from middle school students for the purpose of constructing a nutrition education program for low-income Nevada youth using the principles of social marketing. In focus group interviews, participants discussed influences, benefits, and barriers related to food choices; eating occasions and locations; sources of nutrition information; potential communication channels; and preferences for image and tone of messages. Taste, availability, and convenience appeared to be important influences on food choices. Related to specific groups of foods, some physiological benefits were identified. However, benefits were often described in vague terms--suggesting a lack of personal relevancy. Home and school were common eating locations. Sources of nutrition information included parents, school personnel, health professionals, and food packages (e.g., "Nutrition Facts" panel). Humor and music may increase the appeal of educational materials. Nutrition education activities that provide opportunities to interact with other people or that introduce unfamiliar foods may be more successful.