College football game days are associated with high levels of alcohol consumption and increased criminal activity. Currently, 34 NCAA Division I schools sell alcohol throughout their entire football venue. The purpose of this study was to investigate the impact of alcohol sales within college football stadiums on deviant behaviors by patrons on a national level. This was achieved by comparing collegiate football game days in which alcohol is sold at on-campus football venues and non-game days on campus as well as game day criminal and alcohol related statistics for before and after the decision to sell alcohol was made. The significant findings suggest that criminal offenses and alcohol related incidents are higher on game days in comparison to non-game days. Furthermore, the results did not suggest that criminal offenses and alcohol related incidents will go down after selling alcohol, but they did not suggest that they will go up either.
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