A study of the effect of computer/Internet usage on slot/video machine players' gambling behaviors.

摘要

The Age of Information has changed the way we live since personal computers outsold TV sets, and the number of emails exceeded the number of regular stamped letters. For the last decade, the Las Vegas gaming market has changed toward not only the lavish gambling field that houses computerized slot/video machines and high speed Internet ready hotel rooms, but also a family entertainment resort and a major convention destination. These facts raised the question of how many computer/Internet literate gamblers are in Las Vegas, and whether it would influence on their slot/video machine gambling behaviors. This study found that 70% of slot/video machine players in Las Vegas use computer/Internet. Non-computer/Internet users, however, visited Las Vegas more often, played slot/video machines longer with larger budgets than other tested groups. They were more likely loyal to their chosen casinos and less likely to desire exceptional customer service.