Perceptions of war.

摘要

The objective of this research is to examine governmental messaging during times of international conflict, specifically Canada's mission in Afghanistan, as it relates to public perception. This paper will test the effectiveness of government messaging during a specific time of high-risk international deployment. The first section is a quantitative analysis from the various forms of public feedback. In order to measure the public's responses to messaging, comparisons of the responses before and after the government's release of a message have been evaluated. The second section comprises of a qualitative analysis to determine the correlation, if any, between the results from the public feedback and the government messaging. It is hoped that the findings of this research will contribute to an understanding of how messaging can be used to influence the public's views and confidence, particularly if is related to a high risk and possibly unpopular activity.