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Investing in community: Canadian junior mining companies, corporate social responsibility, and the communication gap.

机译:投资社区:加拿大初级矿业公司,企业社会责任和沟通差距。

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摘要

Drawing on experience as a communications consultant to the junior mining industry, this research emerged from my observations that anti-mining, non-governmental organization (NGO) campaigns are currently winning the public relations war against the mining industry. Increasing global awareness and anti-mining sentiment may be due in part to a lack of communication on behalf of mining companies with respect to corporate social responsibility (CSR) and specifically community investment activities in developing countries. I sought to investigate what community investment initiatives a sample of Canadian junior exploration companies are conducting and the root causes for a possible CSR communication gap or "reporting silence" in this regard, which, if remedied, could potentially help balance this negative publicity. Results from interviews with mining company executives, industry CSR practitioners, and investment fund managers identified a number of factors contributing to a community investment communication gap, and reflect upon the multiplicity of stakeholder audiences with complex and divergent information needs. My thesis concludes with recommendations as to how junior exploration companies and industry CSR practitioners might consider community investment in developing countries through a complexity science lens to explore collaborative solutions in addressing these communication gaps.;Key phrases. -- industry communication gaps, Canadian junior mining companies, corporate social responsibility, developing countries, community investment, stakeholder mapping, complexity science
机译:根据我作为初级矿业的通讯顾问的经验,这项研究来自我的观察,即反采矿,非政府组织(NGO)运动目前正在赢得针对矿业的公共关系战争。全球意识和反采矿意识的提高可能部分是由于缺乏矿业公司代表就企业社会责任(CSR)以及发展中国家特别是社区投资活动的交流。我试图调查加拿大初级勘探公司样本正在执行哪些社区投资计划,以及在这方面可能存在的企业社会责任沟通差距或“报告沉默”的根本原因,如果纠正这一点,则有可能有助于平衡这种负面宣传。与矿业公司高管,行业企业社会责任从业人员和投资基金经理的访谈结果确定了导致社区投资交流差距的许多因素,并反映了利益相关者群体对信息需求的复杂性和多样性的多样性。我的论文最后提出了一些建议,内容是初级勘探公司和行业CSR从业人员如何通过复杂性科学视角来考虑在发展中国家进行社区投资,以探索解决这些沟通空白的协作解决方案。关键词。 -行业沟通差距,加拿大初级矿业公司,企业社会责任,发展中国家,社区投资,利益相关者定位,复杂性科学

著录项

  • 作者

    Hohn, Michelle M.;

  • 作者单位

    Royal Roads University (Canada).;

  • 授予单位 Royal Roads University (Canada).;
  • 学科 Business Administration General.;Mass Communications.
  • 学位 M.A.
  • 年度 2009
  • 页码 76 p.
  • 总页数 76
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;传播理论;
  • 关键词

  • 入库时间 2022-08-17 11:37:35

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