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New media as tools for evangelization: Towards developing effective communication strategy in the Catholic Church.

机译:新媒体作为传播福音的工具:努力在天主教教会中发展有效的传播策略。

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摘要

This study suggests the audience that needs to be reached in the Catholic Church and that audience's characteristic behavior towards using the tools of the new media in relation to their attendance in and commitment to church activities.;Three hundred and two young Catholics ages 12 to 24 residing at the St. Cloud diocese, Minnesota, U.S.A. responded to the survey. An electronic non-random survey was carried out. The study asked what tools of the new media the Catholic youths use the most and how they use them.;The results revealed a strong involvement by the Catholic youths in the use of the Internet. Eighty-three percent of Catholic youths are likely to use the Internet on a daily basis. The results show that Catholic youths are more likely to be familiar with social network sites than with weblogs, and are likely to be found more on social network sites such as Facebook and YouTube. The most likely activity carried out by this group online is watching video webcast or clips. The results suggest loss of interest on religious issues by Catholic youths. The findings show that more Catholic youths are undecided if they will participate in activities organized online by the church.;This study concluded that although the results do not point to enthusiastic Catholic youths who are ready to participate in all kinds of activities organized by the church online, the findings of this study show that the church has ample opportunities to utilize this new means of social communications to appeal to its younger audience. Of particular interest will be the use of social network sites, especially those that provide visuals and motion.;Future studies may focus on the Church in developing countries to determine how the young are doing in their use of the Internet in an environment of slower technological advancement.
机译:这项研究建议了在天主教会中需要接触的听众,以及该听众在参加和参加教会活动方面对使用新媒体工具的独特行为。; 302名12至24岁的年轻天主教徒居住在美国明尼苏达州圣克劳德教区的人对此调查做出了回应。进行了电子非随机调查。这项研究询问天主教青年使用哪种新媒体工具以及如何使用它们。结果表明,天主教青年大力参与了互联网的使用。百分之八十三的天主教青年每天可能使用互联网。结果表明,天主教青年比社交博客更熟悉社交网站,并且在Facebook和YouTube等社交网站上找到的机会更多。这个小组最有可能进行的在线活动是观看视频网络直播或剪辑。结果表明,天主教青年对宗教问题失去了兴趣。调查结果表明,更多的天主教青年不确定是否会参加教堂在网上组织的活动。;该研究得出的结论是,尽管结果并未指出愿意参加教堂举办的各种活动的天主教青年。在网上,这项研究的结果表明,教会有充分的机会利用这种新的社交手段来吸引年轻的听众。特别有趣的是使用社交网站,特别是提供视觉和动作的社交网站。未来的研究可能集中在发展中国家的教会上,以确定年轻人在技术速度较慢的环境中使用互联网时的状况。进步。

著录项

  • 作者

    Dankasa, Jacob.;

  • 作者单位

    Saint Cloud State University.;

  • 授予单位 Saint Cloud State University.;
  • 学科 Mass Communications.;Web Studies.;Religion General.
  • 学位 M.Sc.
  • 年度 2010
  • 页码 76 p.
  • 总页数 76
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 11:37:30

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