Differences in cultural characteristics between Internet and traditional companies.

摘要

The end of the 20th century is marked with the emergence of what is often termed "the new market economy." While the validity of this new economic model is still under review, the fact remains that those companies that are successful in the electronic commerce market tend to have certain characteristics that lead to market differentiation and customer loyalty.;The purpose of this study was to examine the differences between how employees in "traditional corporations" perceive a significantly different culture than those in Internet companies. The study focused on leadership style; use of employee and customer feedback information; employee recruiting and retention strategies; and employee perceptions of company products, services, and stock. Once these characteristics are identified, managers and executives can focus their management practices to augment their performance.;Using InMomentum's iCulture Index Survey, specific constructs for seven hypotheses were created and tested. Although the results failed to significantly support the premises of the hypotheses, individual items were found to be significant in favor of the Internet company model. Productivity implications of the two individual items, "just-in-time planning," and "recommend products or services" were discussed. Also discussed were future research recommendations and design suggestions.