People's perceptions of women's stereotypes in films: A survey of university students.

摘要

The film industry has stereotyped women for several decades led by the dominance of white males in this virtual world. Women in this filmic world face many challenges related to their roles, sex, race, and strive to get rid of male hegemony. This study examines the perceptions of people of women's stereotypes in films through surveying eight hundred and four participants. It divides the stereotypes of women in films into women's roles; women as a body image; women as an object and subject of violence; and women and race. By using the cultivation theory, this study examines the perceptions of heavy film viewers. Findings reveal that the participants have different perceptions of women's stereotypes, but they are more likely to agree that women are object to male, and victims. Heavy film viewers are more likely to have similar stereotypes of women's roles; women as a body image; women as an object and subject of violence; and women and stereotypes of race.