Designing a supply chain: Proposition for improving quality and overall productivity of enterprises using business model.

摘要

Increasingly competitive and dynamic environment obligated top management to bring uniqueness in the value proposition. Highly volatile marketplace and innovation in products has put the business world on a fast track but also reduced the product development time and product life cycle. Globalization and current economy further increased the pressure forcing companies to build a sound business model to combat against the increasing competition. Thus, efficient and effective supply chain design can potentially be the remedy for the above concerns.;One of the key issues in designing the supply chains is the identification of key performance metrics. This research attempts to identify the critical measures using a simplest, quantitative, consumer driven improvement technique called as Quality Function Deployment (QFD).;A detailed case study explains the interactions between the business model elements and supply chains performance metrics using QFD to highlight the important measures, useful for deciding the supply chains structures.