Community Outreach in Sport and Arts Organizations as a Means for Public Value Generation and Interaction Facilitation.

摘要

This work examines the use of community outreach programs by professional sport and arts organizations located in Columbus, OH, and their utility in generating perceived public value for these organizations. The study uses a sample of four organizations, the Columbus Blue Jackets, Columbus Crew, Columbus Museum of Art, and Opera Columbus. This sampling provides equal representation for both fields and allows for the pairing of organizations for analytical purposes. Additionally, the opportunity for interactions and the sharing of knowledge between these organizations and fields is explored, retaining outreach programs as the area of focus.;The study has been conducted using both document analysis (drawing on a body of documentation that includes web sites, playbills, and game programs) and interviews with the individuals charged with overseeing and administering the outreach efforts of the four included organizations. The study is structured as a multiple comparative case study, presenting the information for each organization and using that data as a platform for deriving meaningful findings and conclusions.;Upon analyzing the available data for these four organizations, the conclusions that have been arrived at are that these organizations make use of a variety of methods to generate the perception of public value and that there does exist reasonable opportunity for knowledge sharing and interactions that could prove mutually beneficial. It remains unclear, however, if the organizations could actually be compelled to do so.