Valuing Newspaper Website Content: What People are Willing to Pay For and Why.

摘要

This paper investigates whether people are willing to pay to access a newspaper website that charges for content, and what news they'll pay for. This is important as it directly relates to the economic vitality of the newspaper industry, which hasn't crafted sustainable business models for digital editions.;A survey of online readers of a mid-sized newspaper indicates a willingness to pay for exclusive digital content, especially local news. A majority of subscribers felt the price for online access (less than ;The results raise questions about pricing elasticity of subscriber models and the consumer's evolving attitude toward paying for digital information.