Today's competitive business environments require business enterprises to employ every method at their disposal in order to understand their internal and external business environments. Business organizations no longer can sustain a competitive advantage for a prolonged period without proactively collecting and analyzing business intelligence (BI) and competitive intelligence (CI) to manage their businesses performance (BPM) in real-time. A linear quantitative approach will support the qualitative portion of the research. Many leading business research firm, have stated that business organizations do not understand the current need to incorporate real-time (BI), (CI), and BPM in conjunction with their strategic business plan to gain or maintain a competitive advantage. An in-depth analysis has been performed where 110 participant responses have been grouped into 29 variables and 6 factors. The mixed methodology of deductive grounded theory and factorial analysis allowed the research to develop a set of guidelines that offer business organizations the potential to avoid risk and gain competitive advantage.
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