GIS-based market analysis: A model for implementing a geographic information system as a market analysis tool.

摘要

A way to increases efficiency and effectiveness of market analyses. Market Analysis is a thorough examination of customers, products or services, and competition. Geographic Information System (GIS) is a powerful database management system that connects tabular data to a specific location and provides a set of operations for analyzing data and visualizing the results. This enables the user to see the link between an object and its geographic location.;A survey of organizations that have implemented GIS, the reasoning behind the implementations, and benefits realized was conducted. A thorough study of professional journals, academic publications, and vendors revealed key components and organizations that share commonalities with market analyses. Through the examination of these commonalities there is enough evidence to substantiate the implementation of GIS for market analyses.