Estimating the future growth potential of Kangwon Land casino.

摘要

The purpose of this study was to examine the further revenue growth potential for Kangwon Land casino in the context of visitor's spending trend. Using table games drop as an indicator of overall gaming demand, a time series regression with dummy variables was utilized to develop a forecast model for table games drop. Then, the predicted data was divided by the number of visitors in an effort to control for the visitor effect. Table games drop data was collected from Kangwon Land casino reflecting the period from November 2000 to May 2008. The Number of visitor data was also collected from Kangwon Land from November 2000 to September 2010. The findings revealed that Kangwon Land casino has experienced a decrease in customer's expense since June 2006. The findings of this study imply the potential leveling of gaming demand as a result of decreased visitor's spending. With the findings of the current work, this study would help Kangwon Land in their response to secure further business sustainability.